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Say Cheese?
Just spitballin’ here folks. What if you could complete a survey using your web-cam? There might be a couple of reasons for doing this. Maybe the surveyor wants to see the reaction on your face when...
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e-Book Upset!
Remember the shock of learning last year that men’s colored briefs outsold tightie-whities for the first time in history? I mean, who could forget? Well, this is just like that – only digital!...
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iPad Pulling Away?
This is not an endorsement of any particular personal tablet computer. But chances are, if you or someone you know has one, it’s an iPad. Lately, you are seeing lots of ads for competitive tablets....
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Android Surging
Last time we were talking about how iPad is running away with the personal tablet computer market. Today, we look at the flip side, that is, the fact that Android-enabled smartphones seem to be...
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Digital Word of Mouth
They always say that word of mouth is the purest form of advertisement. That hasn’t changed. What has changed is that, 20 years ago, your word of mouth testimonial might be heard by 5 or 10 of your...
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MindField/Facebook Integration: The Future is Now!
In the past few years, email has managed to kill the notion of writing letters, licking stamps and walking to the mailbox. Today, the Postal Service is primarily bank statements and junk mail. And...
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Marketers Targeting Smartphone Moms
I see a young mom at the grocery pushing a fully loaded cart with a 2-year-old boy in the seat. Standby for the screaming tantrum, right? Except not. All is at peace…because the kid’s watching cartoons...
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No Escape from Ads?
Watching TV, it seems like there is a commercial every 5 minutes. On your PC, it’s hard to escape the pop-ups. By comparison, your mobile device is sort of an escape from Ad-madness – but maybe not...
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You Can’t Hide from These Deals!
Heard of location-based marketing? It’s been around for a few years, and it’s growing. And a 400 pound gorilla just entered the game! Basically (very), in location-based marketing you sign up with a...
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The Sound of Savings
You won’t hear it with the human ear, but the next time you are in a big chain store, Shopkick may be calling out your name! According to a recent article at Forbes.com, Shopkick is a location-based...
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